A Struggle To Value Content Emerges When Publishers Lose Sight Of Their Distribution Channels

We were very fortunate to have a post in AdExchanger last week.  We look forward to being able to contribute more to that publication as well as others in the future.  The sell-side has struggled in the commoditization of advertising solutions that have been born with the programmatic tool sets in use today, and the future of this is about using data to understand audiences in more detail and being able to package them properly for buyers.